About us
Vhp Records Australia is a record & production company based in Melbourne Australia that Kehinde AKA DJKZ set up to release music he was writing and co-writing. Featuring some of the best up coming singers, Vhp Records Australia aims to become one of Australia's leading "independent" labels discovering and developing tomorrow's pop stars.
Rather than just release traditional records, Vhp Records creates video content which will be screened online and on TV stations around the world. The content includes music performances, EPKs, documentaries, & music videos.
"Our plan is to make arresting content that grabs the viewer and draws them in. Video is the most powerful medium at the moment. With the explosion of social networking, video sites and online video advertising, we have identified the power of monetised video content. We can have an online hit video, and still have huge scope for licensing.
Our model is simple, we recognise that with the rise of Youtube and other online video platforms, video content is now the most important part of a release's marketing mix. Video and TV content is an important part of our model and we have set up Vhp:TV to address this. We are now producing video content as our primary vehicle for our music and working with video and TV platforms around the world. The most exciting part of this is that our video content is 100% monetised which means that we are able to provide our acts an income stream even when content is shared for free". Kehinde, Vhp Records Australia.
Vhp Records also has a production dept Y:K Records, which is open to everyone. It is a low cost place where singers can be developed, trained and helped to release their own material. Its motto is "train them don't blame them". We offer production, online mixing, songwriting using the best "in the box" production techniques where the size of your wallet is no longer a consideration when it comes to audio quality.
"Our music cuts across the spectrum of positive dance music from soul, reggae, house & garage to drum and bass. Not only that we also blend in mainstream genres of music such as gospel, pop/rock, 80s synth pop and more. We have no limits as long as the music is good". Kehinde.
Also in 2009 Vhp Records has added artist management to its growing list of services. This now enables Vhp Records to offer a select group of artists a true 360 model.
Vhp Records Australia is a forward thinking label. We give you music the way YOU want it and offer our content in streaming, download and also physical formats. We work with all the leading online retailers and websites to ensure our music is able to reach as many people as possible.
Our content include: